Feb 19 2025 63 mins 3
Ever thought about writing a book but assumed it was out of reach? Think again! Publishing a book isn’t just about becoming an author—it’s a powerful strategy to establish credibility, grow your business, and create a new revenue stream.
In this episode, Matt Briel, VP of Marketing at Lulu, breaks down how entrepreneurs and creators can leverage self-publishing to expand their influence. He explains the different publishing paths—traditional, hybrid, and self-publishing—while highlighting why more business owners are choosing to publish on their own terms.
We also explore how AI is transforming the publishing process, making it easier than ever to market your book, streamline workflows, and free up time to focus on what matters most. Matt shares practical insights on setting up direct sales, capturing customer data, and maximizing profits without relying on third-party platforms.
If you’re ready to turn your expertise into a book that builds authority and drives business growth, this episode is packed with actionable advice to get you started!
Key Points:
- The benefits of publishing a book as a business growth tool
- Understanding traditional, hybrid, and self-publishing options
- How AI can streamline the writing and marketing process
- The power of direct sales and why owning your customer data matters
- Using books as lead magnets to attract higher-value clients
Resources:
• Lulu - Self-Publishing Platform: www.lulu.com
• Matt Briel’s Website: mattbriel.com
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
