S5 | Ep 14 | The Secret to Data Democratisation with Bhagya Reddy, Executive Director of Empowerment and Collaboration at Virgin Media O2


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Mar 04 2025 42 mins   4

In Episode 14, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bhagya Reddy, Executive Director of Empowerment and Collaboration at Virgin Media O2, where they discuss how having a role focused on empowerment and collaboration is the secret to data democratisation, which includes:

  • Having a passion of making data accessible
  • Coming from a deep technical background and moving into a business facing role
  • How you know when you're doing data democratisation correctly
  • The importance of trust and confidence in data democratisation
  • The key KPIs of data democratisation
  • The role of data literacy within data democratisation
  • The benefits of building the Data University at VMO2 entailed
  • Using engagement as a measure the effectiveness of democratisation
  • Driving Innovation by turning insight into action
  • Why empowerment and collaboration are the key's to success
  • The importance of decommissioning data products
  • The three factors to consider when decommissioning
  • Prioritising speed to value
  • Overcoming cultural barriers and addressing resistance to change
  • Tackling DEI challenges in the Data & Analytics industry
  • The need for skills-based hiring, structured returnship programmes, and fostering an inclusive data culture.

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