The Contractor Fight with Tom Reber

Apr 03 2025 8 mins 8

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Marketing is the lifeblood of your business—without leads, you don’t have sales, and without sales, you don’t have a business. In this episode, Tom shares exactly how to market your brand-new contracting business without a big budget or fancy tools. Whether you're just getting started or trying to restart with the right foundation, these four actionable strategies will set you on the right path.

In this episode, Tom discusses:

[00:00] Why no leads = no business—and how that reality fuels your success
[00:21] Tom’s story as an “accidental contractor” and how that shaped his marketing mindset
[01:16] The #1 focus for new contractors in their first 3 years
[01:29] Strategy 1: Local networking – the power of building real-world relationships and referrals
[03:10] Strategy 2: Social media – leveraging free platforms to create visibility and trust
[04:45] Strategy 3: Neighborhood domination – boots-on-the-ground methods to stay top of mind
[06:20] Strategy 4: Content and website – why your site is one of your most valuable tools
[07:46] A reminder to invest wisely: equipment vs. a website
[08:04] Marketing resource and how to take your strategy even further

Links from the episode:

The Marketing System for Contractors – LEADS ON DEMAND

Resources:

💸 LEADS ON DEMAND

It’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guesswork and get The Marketing System for Contractors today.

https://thecontractorfight.com/marketing

⚔️ WAR ROOM

Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action.

https://thecontractorfight.com/war-room

🧰 CONTRACTOR BUSINESS SCHOOL

Serious about building a profitable, structured contracting business without the chaos?

https://contractorbusinessschool.com/

⭐️⭐️⭐️⭐️⭐️ 5 Steps to 5 Stars

How to Charge Premium Prices and Never Run Out of Leads

https://thecontractorfight.com/5-stars/

🛡️ BATTLEGROUND

Everything your contracting business needs: Leadership, Communication, and Numbers.