98. When Channeling Content Isn’t Enough: Building Strategy Without Losing Heart


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Jan 22 2025 22 mins  

In this conversation, Jess discusses the transition from creating heartfelt content to developing a strategic marketing plan. She emphasizes the importance of building effective campaigns, understanding client engagement, and the need for visibility in marketing. Jess encourages entrepreneurs to embody their unique perspectives and highlights the journey of mastering marketing strategies while maintaining authenticity.

Timestamps


00:00 From Heartfelt Content to Strategic Marketing

06:07 Understanding Client Engagement

11:47 Embodying Your Unique Perspective


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https://www.authenticinfluencemedia.com/catalyst 


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