Dan Christian's 5 Lessons From Large Multi-Day Tour Operators on Marketing & Scaling


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Jan 30 2025 82 mins   1

Dan Christian has spent decades in the industry working at some of the world's largest travel brands: The Travel Corporation, G Adventures, Lonely Planet.

Today he's the host of the Travel Trends podcast and CEO of the Acceleration Team, helping travel companies achieve rapid growth.

Dan knows marketing and business transformation like nobody else, and in this episode he spills the secrets of the world's largest companies:

  • How do the largest tour companies really make their money?
  • What have they learned about marketing tours?
  • How do you scale up your operations efficiently as you add new regions?
  • What does smart growth look like?
  • How important is brand and USP?
  • How do you leverage technology?
  • What are the best distribution channels for selling your tours?
  • Are travel advisors worth working with?

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