Mar 02 2025 38 mins 1
As a business owner we are constantly presenting ourselves and for those of us who can take this a step further and become a speaker it can be game changing for your business.
After 10+ years of being a speaker and attending hundreds of events I know a thing or two about speaking.
Thats why in this episode of the Your Dream Business podcast, I dive into how speaking can help you stand out as an expert and grow your business.
I share the key do’s and don’ts I’ve learned along the way. We cover everything from understanding your audience and crafting attention-grabbing titles to using storytelling effectively and turning audience engagement into business opportunities. Whether you're a seasoned speaker wanting to improve or just starting to explore public speaking for your business, this episode is packed with practical tips to help you succeed. I also highlight the power of authenticity and why less is often more when it comes to information overload.
I also share my massive bugbear when it comes to speaking - I hope you don’t do this one!
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter
THW - Ep 392_Final
Being a speaker isn't just about standing on a stage, delivering a talk. It's about positioning yourself as a go to expert and growing your business. It's one of the most effective tools to make you stand out as the expert and to help you get in front of audiences and have audiences find you. And as a speaker for over 10 years, I know this to be true because this is a strategy I use in my business.
However, there are some major do's and don'ts that can make or break your talk. From knowing your audience to crafting a title that actually gets people to show up, I am sharing everything I've learned from my very first speaking gigs where I would have my laptop and three people, through to speaking on ginormous stages.
So if you've ever wanted to use speaking to grow your business, then make sure you listen to this episode because I'm going to share with you all the things that you do not want to do and all the things that will help you deliver an excellent talk and [00:01:00] convert more people into your audience.
Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing today? Firstly, I want to thank you for taking the time to join me. I [00:02:00] know that your time is super, super valuable, and I really appreciate you taking the time to listen. And if you haven't subscribed, because lots of people don't subscribe, it's a really interesting phenomenon if that's That's the right way to say it.
If you haven't subscribed, please go ahead and hit subscribe. And if you're feeling particularly generous, I would be so grateful to have you go and give me a lovely review on whatever platform you listen to. I have been getting so much good feedback from the episode I did with Julie Solomon a couple of weeks back.
So if you haven't listened to that, then go back and listen. We'll link to it in the show notes. But the reason I bring this up is because my aim is to make this podcast absolutely amazing for you. And my commitment is that I will bring on the best guests and I will have the best solo episodes with great content for you to take away to help you grow your online business.
And I really need your help to do that. I need you to share the podcast. I need you to [00:03:00] give me nice reviews of the podcast, and I need you to subscribe. So any of those things that you can do, honestly, I'm so, so very grateful. And then, like I said, my commitment to you is to bring you a, an amazing podcast that helps you grow your business.
Okay, on with today's episode. Now, one of my aims this year is to get out to events. Now, you will know I'm a speaker and I speak at different events. However, I am trying to just go to events as well, which you won't believe this is actually really out of my comfort zone. I love it when I'm a speaker at an event because I have a purpose.
I know what to do. I know what my reason for being there is. And when I'm not speaking, I actually get really I'm a bit of an introvert. I actually find it really difficult to go and connect with people and have conversations. So I tend to just kind of sit at the side of a room, keep my head down, keep myself in my own lane.
And I always worry that this makes me look rude and [00:04:00] I'm really trying not to be rude. That's not my aim. My aim is, like I said, I'm just a bit of an introvert, which is so odd because I am so not an introvert at other points. Anyway. It's my aim to get out to lots of events this year. And it occurred to me that one of the things that I talk about all the time is getting in front of other people's audiences.
And one of the ways in which you can do this is speaking at events. And to give you a bit of a background, I started speaking at events. Really early on in my business and I started really small. There's something in the UK called Biz Mums. I don't know if it still exists, but it did when I started the business like 11 years ago.
And they used to, there were mums in business who would meet up in a child friendly. like Playbarn or Softplay. Personally, even as a parent, when my daughter was young enough to go to these, I hated them. I didn't like to take her. So as a business owner, going to these places to go and do a talk seemed very wildly out [00:05:00] of what I would want to do.
But I knew that getting in front of people, them getting to see who I was and getting to decide whether they liked me and my content was a really good way of growing my business. And what I thought I would do today is talk you through. Some of the do's and don'ts of speaking because unless you have been trained to speak years and years and years ago, when I was employed, like, literally, gosh, I don't even want to think how long ago now, I did do a presentation exercise course, but it was literally like a one day thing and it was for corporate.
And I've not really had much official training since then, but I guess the more you do, the more you know and the more comfortable you get. And I thought it'd be useful to go through some of the do's and don'ts of speaking. So if you are thinking about going out there speaking as a method to grow you, your audience, your business, then this is definitely going to be an episode to listen to.
But also, even if you're not thinking of speaking, but [00:06:00] you're thinking of going on podcasts, you present for a living, there is definitely going to be some things that you can take from this episode. So if you're thinking, I don't want to stand on a stage, Teresa, that is fine. I still think there's going to be loads of good stuff for you to take from this.
So like I said, I started speaking really early on in the business, and this is one of the things I'd recommend before I get into the do's and don'ts. I would recommend personally, starting small and growing because in the early days it's about honing your craft. It's about finding how you best work and as we go through some of the do's and don'ts, you'll see that it's not really based on necessarily how I like to present.
Hopefully they're generic things but for instance, I don't do verbatim what I'm going to say. I know someone who is a very good speaker who literally writes a script, records themselves. doing the script and then listens to the script and tries to do it verbatim on stage. If I tried that, [00:07:00] it would be an absolute disaster.
Like it honestly, that would be the furthest from my comfort zone ever. So I tend to go on stage and I joke that I wing it. I don't really wing it, but I just have prompts and I talk around the prompts. So. In the early days, when you're doing speaking in smaller places, smaller groups, and you're having the ability to go, Oh, okay, I did that.
And that didn't work. So I won't do that again. The last thing you want to do is be given a big opportunity, get on that stage and you not be super confident. And the only way you're going to get super confident is by practicing and doing it in real life. Also, the other thing I want to say is it's not just about the big stages.
Now I have got, it's not about speaking, but I've got a great example of this and a story to tell you where I reached out to, I was doing some outreach for podcasts for me to be a guest and I found this podcast and it was pretty new. It didn't look like it was particularly massive. I had never heard [00:08:00] of it.
They didn't have tons of followers. And I reached out to her and I said, are you looking for guests? Would you like me to be a guest? And she so very kindly came back and said, I would love you to be a guest. That would be amazing. And I went on her podcast and her downloads are low. Like she doesn't have many or didn't at the time have many downloads.
However, One thing I want to say is from that one podcast episode, I ended up bringing in just short of about twenty odd thousand pounds. Now, the way in which I did that wasn't by selling something on the podcast. It was about someone, so actually the hosts themselves decided to work with me. And then they recommended me to someone else and they recommended me to someone else.
So I ended up getting three clients from one podcast. And if I had been that type of person, which I am totally not, when I'd gone, well, there's not many downloads, or this isn't a [00:09:00] very big audience, or I haven't really got time for something so small. I didn't, I reached out to her, you know, I was asking her if I could go on a podcast.
If I had never done that, I would never have a built the amazing relationship I've got with the host now who I adore to bits, but I wouldn't have got that business and they wouldn't have referred me to another client who then worked with me, who then referred me to another client. So I just want to make that really clear of like, I know the big stages are so, so attractive and don't get me wrong.
I like speaking on the big stages, but it's not always about that. And especially if you haven't spoke already, or if you're not proficient at it, then starting small is not a bad thing. Okay. Let's jump in to the do's and don'ts. I'm going to start off all positive with the do's, although it's not all negative with the don'ts.
So do know who you're talking to. One of the things I teach in my visibility stuff within my course, Grow, Launch, Sell, is how to come up with three possible talk [00:10:00] titles. And within those three talk titles, you come up with the descriptions and the outcomes, all that various stuff. I give them a framework.
But basically, what three areas could you talk about with absolute ease? The idea of getting them to do that is so when they pitch, they have something they can talk about. However, Sometimes you still need to tweak it based on the audience you're talking to. I was. pitch to go out to Greece to go and do some training.
I'd already spoken for this company and they said to me, we want you to do a whole day of training on content. I had already got some, a presentation put together and I was like, yeah, absolutely fine. This is what I'm going to talk about. This is what I'll cover. And it was about, I don't know, a few weeks before the event.
And I was feeling very happy and very confident because I'd done this stuff before. And. I contacted them or they contacted me and somehow it kind of come out of like, do you want a list of who's in the room? And I was like, oh yeah, that would be really helpful. See, I think they [00:11:00] asked me. I don't even think I asked them.
So I'm literally giving you all my mistakes so you don't have to make them. So they came to me and said, would you like a list? And I said, yes, please. Thank God I said yes, please. Because the content in my presentation, because mostly who I speak to are small businesses. And the content in my presentation was aimed at small businesses.
So my examples were small businesses. One of the examples was me as a small business. Anyway, they sent me a list of who was in the room and it was Greece's number one telecom company, FedEx, and like, basically massive businesses. And the minute I saw that, I thought, Oh no, this is not right. This presentation is going to fall completely flat.
It wasn't the concept or the strategies. It was my examples. My examples weren't going to hit. And therefore the examples weren't going to confirm the strategy that I was telling them to use. So I ended up having to go and get Big examples. So like I chose Dove as a company and a couple of other tech firms because I knew [00:12:00] we'd got some tech people in there.
And I created the same presentation, but I tweaked it for that audience. So do know the audience and if possible, and if you need to then tweak your presentation to match. And sometimes that tweak literally looks like some of the words I say on stage. It's not even necessarily a full presentation review.
It's just, okay, I'm talking to these types of people. I'll slightly change that how I'm speaking. Do number two, have a sexy title. Okay. I know this sounds weird. Your title is first of all, it's got to work really hard. The first thing it's got to do is attract. the event organizers to want you to speak in the first place.
And then it's got to attract the audience to want to listen to what you've got to say. So when I say sexy title, what do I mean? I mean, it's something that is either super intriguing. Maybe slightly controversial, although, you know, I'm not that controversial. So I would err on the side of [00:13:00] caution from that or something that like bucks the trend or something that addresses a problem directly.
So for instance, one of mine is the importance of visibility for business growth, becoming the go to expert in your industry. Now, knowing the people that I. to give that presentation to that would make them go. Yes. I want to be the go to expert. Another one is unlocking business potential. How Chris Hemsworth can help you master your mindset.
Again, intriguing. What like, what is she talking about? So make sure that you have a sexy. I mean, I say that laughingly title, but a title that is going to attract your audience and attract the, when you're pitching the actual event organizers to go, this sounds really good. Another do is tell stories where possible.
Now, as I've gone through this episode, a little bit on purpose, but generally because I like to storytell, I love a story. I've already told you a few stories about, you know, where [00:14:00] I first started off, about how I best started. speak about someone that does it verbatim, and those will be the things that you remember.
People remember stories, and it helps to really solidify a concept or a strategy or an idea. So where possible, I want you to include stories into your speaking, and If you have a theme or a story that runs through the entire talk, awesome. Let's not get too hung up with that, but I'm just, you know, just be aware that telling stories is a really nice, useful way in order to get people's attention and it will keep and hold their attention better.
So where possible, add in stories. Another do, have a lead magnet. The whole idea of you getting in front of someone else's audience is for them to become your audience. And one of the ways in which you're going to do that is get them on your email list. Therefore, offering them a lead magnet is really, really good way to do this.
The other thing in my experience is that people don't [00:15:00] like you to sell from stage. Personally, I absolutely do not like selling from stage. And therefore the only real conversion you're going to be able to get is to encourage them to download a lead magnet. I have done lots of different lead magnets.
I've done workbooks for the presentation I'm giving for them to do at home. I've done my slides that they get, although when I get to some of the don'ts, you'll see why maybe that isn't as useful. I've done just a lead magnet that goes along with it. I've done lots of different things. But definitely have something that encourages them to get on your email list.
And then my final do before we move on to the don'ts is be authentic to you. Now, I have seen this where people have got on stage and they're trying to put on a persona and I, I get it. I really do like, you know, it is a performance. However, you need it to be. You performing as you, not you trying to perform as someone else.
And what happens is when someone gets on stage and tries to be someone else, [00:16:00] it's not authentic. And being authentic is one of the best things that someone can do when they're speaking on stage. Not everyone will like you, and that is fine, we need to be okay with that. In my time I've done lots of different events, and some people get on stage, and some people do not like their vibe, how they speak, what they do, and some people get on stage and they love them, and you don't know whether you'll be on the loved or the not loved....
After 10+ years of being a speaker and attending hundreds of events I know a thing or two about speaking.
Thats why in this episode of the Your Dream Business podcast, I dive into how speaking can help you stand out as an expert and grow your business.
I share the key do’s and don’ts I’ve learned along the way. We cover everything from understanding your audience and crafting attention-grabbing titles to using storytelling effectively and turning audience engagement into business opportunities. Whether you're a seasoned speaker wanting to improve or just starting to explore public speaking for your business, this episode is packed with practical tips to help you succeed. I also highlight the power of authenticity and why less is often more when it comes to information overload.
I also share my massive bugbear when it comes to speaking - I hope you don’t do this one!
KEY TAKEAWAYS COVERED IN THE PODCAST
- Public Speaking Builds Authority – Speaking at events positions you as an expert in your field, helping you gain credibility and attract new business opportunities.
- Engagement Matters More Than Information Overload – It’s not about cramming in as much info as possible; it’s about connecting with your audience through storytelling and delivering value they can actually absorb.
- A Strong Talk Can Convert Into Business Growth – With the right strategy—like an enticing title, clear messaging, and an engaging delivery—you can turn audience interest into real business opportunities.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter
Transcript
THW - Ep 392_Final
Being a speaker isn't just about standing on a stage, delivering a talk. It's about positioning yourself as a go to expert and growing your business. It's one of the most effective tools to make you stand out as the expert and to help you get in front of audiences and have audiences find you. And as a speaker for over 10 years, I know this to be true because this is a strategy I use in my business.
However, there are some major do's and don'ts that can make or break your talk. From knowing your audience to crafting a title that actually gets people to show up, I am sharing everything I've learned from my very first speaking gigs where I would have my laptop and three people, through to speaking on ginormous stages.
So if you've ever wanted to use speaking to grow your business, then make sure you listen to this episode because I'm going to share with you all the things that you do not want to do and all the things that will help you deliver an excellent talk and [00:01:00] convert more people into your audience.
Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing today? Firstly, I want to thank you for taking the time to join me. I [00:02:00] know that your time is super, super valuable, and I really appreciate you taking the time to listen. And if you haven't subscribed, because lots of people don't subscribe, it's a really interesting phenomenon if that's That's the right way to say it.
If you haven't subscribed, please go ahead and hit subscribe. And if you're feeling particularly generous, I would be so grateful to have you go and give me a lovely review on whatever platform you listen to. I have been getting so much good feedback from the episode I did with Julie Solomon a couple of weeks back.
So if you haven't listened to that, then go back and listen. We'll link to it in the show notes. But the reason I bring this up is because my aim is to make this podcast absolutely amazing for you. And my commitment is that I will bring on the best guests and I will have the best solo episodes with great content for you to take away to help you grow your online business.
And I really need your help to do that. I need you to share the podcast. I need you to [00:03:00] give me nice reviews of the podcast, and I need you to subscribe. So any of those things that you can do, honestly, I'm so, so very grateful. And then, like I said, my commitment to you is to bring you a, an amazing podcast that helps you grow your business.
Okay, on with today's episode. Now, one of my aims this year is to get out to events. Now, you will know I'm a speaker and I speak at different events. However, I am trying to just go to events as well, which you won't believe this is actually really out of my comfort zone. I love it when I'm a speaker at an event because I have a purpose.
I know what to do. I know what my reason for being there is. And when I'm not speaking, I actually get really I'm a bit of an introvert. I actually find it really difficult to go and connect with people and have conversations. So I tend to just kind of sit at the side of a room, keep my head down, keep myself in my own lane.
And I always worry that this makes me look rude and [00:04:00] I'm really trying not to be rude. That's not my aim. My aim is, like I said, I'm just a bit of an introvert, which is so odd because I am so not an introvert at other points. Anyway. It's my aim to get out to lots of events this year. And it occurred to me that one of the things that I talk about all the time is getting in front of other people's audiences.
And one of the ways in which you can do this is speaking at events. And to give you a bit of a background, I started speaking at events. Really early on in my business and I started really small. There's something in the UK called Biz Mums. I don't know if it still exists, but it did when I started the business like 11 years ago.
And they used to, there were mums in business who would meet up in a child friendly. like Playbarn or Softplay. Personally, even as a parent, when my daughter was young enough to go to these, I hated them. I didn't like to take her. So as a business owner, going to these places to go and do a talk seemed very wildly out [00:05:00] of what I would want to do.
But I knew that getting in front of people, them getting to see who I was and getting to decide whether they liked me and my content was a really good way of growing my business. And what I thought I would do today is talk you through. Some of the do's and don'ts of speaking because unless you have been trained to speak years and years and years ago, when I was employed, like, literally, gosh, I don't even want to think how long ago now, I did do a presentation exercise course, but it was literally like a one day thing and it was for corporate.
And I've not really had much official training since then, but I guess the more you do, the more you know and the more comfortable you get. And I thought it'd be useful to go through some of the do's and don'ts of speaking. So if you are thinking about going out there speaking as a method to grow you, your audience, your business, then this is definitely going to be an episode to listen to.
But also, even if you're not thinking of speaking, but [00:06:00] you're thinking of going on podcasts, you present for a living, there is definitely going to be some things that you can take from this episode. So if you're thinking, I don't want to stand on a stage, Teresa, that is fine. I still think there's going to be loads of good stuff for you to take from this.
So like I said, I started speaking really early on in the business, and this is one of the things I'd recommend before I get into the do's and don'ts. I would recommend personally, starting small and growing because in the early days it's about honing your craft. It's about finding how you best work and as we go through some of the do's and don'ts, you'll see that it's not really based on necessarily how I like to present.
Hopefully they're generic things but for instance, I don't do verbatim what I'm going to say. I know someone who is a very good speaker who literally writes a script, records themselves. doing the script and then listens to the script and tries to do it verbatim on stage. If I tried that, [00:07:00] it would be an absolute disaster.
Like it honestly, that would be the furthest from my comfort zone ever. So I tend to go on stage and I joke that I wing it. I don't really wing it, but I just have prompts and I talk around the prompts. So. In the early days, when you're doing speaking in smaller places, smaller groups, and you're having the ability to go, Oh, okay, I did that.
And that didn't work. So I won't do that again. The last thing you want to do is be given a big opportunity, get on that stage and you not be super confident. And the only way you're going to get super confident is by practicing and doing it in real life. Also, the other thing I want to say is it's not just about the big stages.
Now I have got, it's not about speaking, but I've got a great example of this and a story to tell you where I reached out to, I was doing some outreach for podcasts for me to be a guest and I found this podcast and it was pretty new. It didn't look like it was particularly massive. I had never heard [00:08:00] of it.
They didn't have tons of followers. And I reached out to her and I said, are you looking for guests? Would you like me to be a guest? And she so very kindly came back and said, I would love you to be a guest. That would be amazing. And I went on her podcast and her downloads are low. Like she doesn't have many or didn't at the time have many downloads.
However, One thing I want to say is from that one podcast episode, I ended up bringing in just short of about twenty odd thousand pounds. Now, the way in which I did that wasn't by selling something on the podcast. It was about someone, so actually the hosts themselves decided to work with me. And then they recommended me to someone else and they recommended me to someone else.
So I ended up getting three clients from one podcast. And if I had been that type of person, which I am totally not, when I'd gone, well, there's not many downloads, or this isn't a [00:09:00] very big audience, or I haven't really got time for something so small. I didn't, I reached out to her, you know, I was asking her if I could go on a podcast.
If I had never done that, I would never have a built the amazing relationship I've got with the host now who I adore to bits, but I wouldn't have got that business and they wouldn't have referred me to another client who then worked with me, who then referred me to another client. So I just want to make that really clear of like, I know the big stages are so, so attractive and don't get me wrong.
I like speaking on the big stages, but it's not always about that. And especially if you haven't spoke already, or if you're not proficient at it, then starting small is not a bad thing. Okay. Let's jump in to the do's and don'ts. I'm going to start off all positive with the do's, although it's not all negative with the don'ts.
So do know who you're talking to. One of the things I teach in my visibility stuff within my course, Grow, Launch, Sell, is how to come up with three possible talk [00:10:00] titles. And within those three talk titles, you come up with the descriptions and the outcomes, all that various stuff. I give them a framework.
But basically, what three areas could you talk about with absolute ease? The idea of getting them to do that is so when they pitch, they have something they can talk about. However, Sometimes you still need to tweak it based on the audience you're talking to. I was. pitch to go out to Greece to go and do some training.
I'd already spoken for this company and they said to me, we want you to do a whole day of training on content. I had already got some, a presentation put together and I was like, yeah, absolutely fine. This is what I'm going to talk about. This is what I'll cover. And it was about, I don't know, a few weeks before the event.
And I was feeling very happy and very confident because I'd done this stuff before. And. I contacted them or they contacted me and somehow it kind of come out of like, do you want a list of who's in the room? And I was like, oh yeah, that would be really helpful. See, I think they [00:11:00] asked me. I don't even think I asked them.
So I'm literally giving you all my mistakes so you don't have to make them. So they came to me and said, would you like a list? And I said, yes, please. Thank God I said yes, please. Because the content in my presentation, because mostly who I speak to are small businesses. And the content in my presentation was aimed at small businesses.
So my examples were small businesses. One of the examples was me as a small business. Anyway, they sent me a list of who was in the room and it was Greece's number one telecom company, FedEx, and like, basically massive businesses. And the minute I saw that, I thought, Oh no, this is not right. This presentation is going to fall completely flat.
It wasn't the concept or the strategies. It was my examples. My examples weren't going to hit. And therefore the examples weren't going to confirm the strategy that I was telling them to use. So I ended up having to go and get Big examples. So like I chose Dove as a company and a couple of other tech firms because I knew [00:12:00] we'd got some tech people in there.
And I created the same presentation, but I tweaked it for that audience. So do know the audience and if possible, and if you need to then tweak your presentation to match. And sometimes that tweak literally looks like some of the words I say on stage. It's not even necessarily a full presentation review.
It's just, okay, I'm talking to these types of people. I'll slightly change that how I'm speaking. Do number two, have a sexy title. Okay. I know this sounds weird. Your title is first of all, it's got to work really hard. The first thing it's got to do is attract. the event organizers to want you to speak in the first place.
And then it's got to attract the audience to want to listen to what you've got to say. So when I say sexy title, what do I mean? I mean, it's something that is either super intriguing. Maybe slightly controversial, although, you know, I'm not that controversial. So I would err on the side of [00:13:00] caution from that or something that like bucks the trend or something that addresses a problem directly.
So for instance, one of mine is the importance of visibility for business growth, becoming the go to expert in your industry. Now, knowing the people that I. to give that presentation to that would make them go. Yes. I want to be the go to expert. Another one is unlocking business potential. How Chris Hemsworth can help you master your mindset.
Again, intriguing. What like, what is she talking about? So make sure that you have a sexy. I mean, I say that laughingly title, but a title that is going to attract your audience and attract the, when you're pitching the actual event organizers to go, this sounds really good. Another do is tell stories where possible.
Now, as I've gone through this episode, a little bit on purpose, but generally because I like to storytell, I love a story. I've already told you a few stories about, you know, where [00:14:00] I first started off, about how I best started. speak about someone that does it verbatim, and those will be the things that you remember.
People remember stories, and it helps to really solidify a concept or a strategy or an idea. So where possible, I want you to include stories into your speaking, and If you have a theme or a story that runs through the entire talk, awesome. Let's not get too hung up with that, but I'm just, you know, just be aware that telling stories is a really nice, useful way in order to get people's attention and it will keep and hold their attention better.
So where possible, add in stories. Another do, have a lead magnet. The whole idea of you getting in front of someone else's audience is for them to become your audience. And one of the ways in which you're going to do that is get them on your email list. Therefore, offering them a lead magnet is really, really good way to do this.
The other thing in my experience is that people don't [00:15:00] like you to sell from stage. Personally, I absolutely do not like selling from stage. And therefore the only real conversion you're going to be able to get is to encourage them to download a lead magnet. I have done lots of different lead magnets.
I've done workbooks for the presentation I'm giving for them to do at home. I've done my slides that they get, although when I get to some of the don'ts, you'll see why maybe that isn't as useful. I've done just a lead magnet that goes along with it. I've done lots of different things. But definitely have something that encourages them to get on your email list.
And then my final do before we move on to the don'ts is be authentic to you. Now, I have seen this where people have got on stage and they're trying to put on a persona and I, I get it. I really do like, you know, it is a performance. However, you need it to be. You performing as you, not you trying to perform as someone else.
And what happens is when someone gets on stage and tries to be someone else, [00:16:00] it's not authentic. And being authentic is one of the best things that someone can do when they're speaking on stage. Not everyone will like you, and that is fine, we need to be okay with that. In my time I've done lots of different events, and some people get on stage, and some people do not like their vibe, how they speak, what they do, and some people get on stage and they love them, and you don't know whether you'll be on the loved or the not loved....
