The Property Management Podcast with That Property Mum

Feb 10 2025 37 mins

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If you think LinkedIn is just a place to upload your resume and call it a day, think again! Linkedin has changed over time and if you’re not using it as one of your social platforms in business, you’re missing out on one of the most powerful lead generation tools.

If you’re a property manager, real estate business owner, or someone looking to generate high quality leads, LinkedIn is one of the best platforms for growth (if you know how to use it right).

With the property management and real estate industries becoming more competitive, it’s important to have a solid LinkedIn strategy to get in front of the right people for your business.

So if you’re wondering how you use LinkedIn to position yourself as an authority, generate leads, and stay ahead of these changes - This is exactly what we are diving into this episode!

I chat with Adam Houlahan, LinkedIn strategist and CEO of Prominence Global and one of the most recognised LinkedIn agencies in the world. He has helped business owners grow their presence and get results from LinkedIn for over 10 years and he shares the exact strategies you need to win on LinkedIn in 2025

“You can be putting out the best content in the world and it can be receiving high engagement but if you’re not interacting with other people or responding to other people, the algorithm will still punish you as it will see it as “you’re all about you” and not being a two way player - Adam Houlahan

We explore

How Linkedin isn’t just a job search platform anymore and how to use it as a business growth tool
How to niche your business to stand out and build a Linkedin presence that gets noticed
The 5 non negotiable activities you should be doing weekly to grow your business on LinkedIn
Why your LinkedIn content isn’t getting traction and how to fix it
What content to post, how often and what gets rewarded and noticed by the algorithm
How to increase more visibility, get more comments and why engagement matters
How to move potential clients off the Linkedin platform into your business through emails, events and workshops without being spammy

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

TPM Links:

https://courses.thatpropertymum.com.au/linkedin-beginner's-guide-setting-up-for-success

Connect With Adam Houlahan: