Higher Education, Higher Purpose

In this episode of the Higher Education, Higher Purpose podcast hosts Phil Cook and Heidi Sturm speak with Dr. James Steen, Vice President for Enrollment Management and Marketing at Houston Christian University. With over 19 years of experience at HCU, Dr. Steen discusses his journey from being a tour guide at Baylor University to leading significant enrollment growth and navigating a recent rebranding initiative. The conversation highlights the challenges faced by Christian institutions in a competitive market and emphasizes the need for collaboration among schools to foster student engagement and spiritual growth. Dr. Steen reflects on the value of community and support within organizations like NACCAP, which are crucial in promoting best practices in enrollment management. 

What You Will Learn:

• Dr. James Steen's journey from being a tour guide at Baylor to Vice President at Houston Christian University exemplifies how careers can evolve unexpectedly.
• The recent name change from Houston Baptist University to Houston Christian University reflects a broader mission and a commitment to inclusivity in higher education.
• Work-life balance is crucial in leadership roles, and prioritizing family events leads to personal fulfillment and professional success.
• The challenges facing Christian higher education require institutions to collaborate rather than compete against one another for student enrollment.
• Knowing your institution's identity is important to effectively serve current and prospective students.

Resources:

Visit our website: https://www.naccap.org

Email us: [email protected]

Visit The NACCAP Annual Conference: https://naccapconference.org