Jan 08 2025 25 mins
In this episode, Kyle Scott discusses 7 digital media trends expected to dominate in 2025.
He highlights the resurgence of local media, the importance of AI search optimization, the rise of online communities, the growth of live and social shopping, the emergence of prediction markets, the potential of Beehiiv as a content platform, and the trend of businesses acquiring audiences.
Takeaways
Local media is experiencing a resurgence due to underserved markets.
AI search optimization will become crucial for visibility.
Online communities will provide a sense of belonging and engagement.
Live shopping will transform how brands sell products.
Prediction markets will offer new ways to gauge public sentiment.
Beehiiv is set to revolutionize content creation and distribution.
Businesses will increasingly seek to acquire and engage their audiences.
Chapters
00:00 Introduction to Digital Media Trends
01:11 Resurgence of Local Media
08:08 AI Search Optimization
11:13 Communities
13:18 Live and Social Shopping
17:02 Prediction Markets
18:52 Beehive: The Shopify of Content
21:43 Businesses Acquire Audiences
Subscribe to the Monetize Media newsletter
Follow Kyle on X (@KyleScottL)
Kyle's brands