Dec 03 2024 33 mins 4
Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!
In this episode, we discuss:
- Why you need to embrace different content formats
- Personalization of content
- Customer research and customer-centricity
- The role of technology in content marketing
Dive in:
[03:33] Content marketing focuses on customer engagement, sales.
[07:21] Repurpose content considering customer intent and format.
[11:27] Miss rich research in B2C, customer engagement vital.
[14:00] Content positioning varies across web and mobile.
[18:55] Stradivarius excels in engaging, native video content.
[20:46] Insider Tips from Irem!
Find the notes here: https://keepopt.com/233
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