Nov 01 2023 34 mins 2
In this edition, we're diving into the episode featuring Evans Putman, who managed to attract an astonishing 4.5 million listeners without relying on paid ads. Let's uncover the key takeaways from Evans' journey and how you can apply them to your own podcasting endeavors.
Evans Putman shared his experience in building a thriving community group coaching program. He took time to identify his audience and what they needed. He came up with a program that included free tools for his audience, an affiliate program for promoters, and a community of future customers for Evans. It was called the success toolbox with over 200 items, which guests contributed to, creating a win-win situation for everyone involved. Everything was working great.
So he left...
Now, with more time on his hands, he's launched two new resources for podcasters.
One of the fascinating insights from Evans' story is his focus on building a collaborative community rather than solely on content. He discovered that by providing valuable content and serving his audience, he was able to attract a loyal following.
What's remarkable is that the relationship built through the toolbox and podcast resulted in people approaching Evans with their credit cards ready to buy. By offering valuable free content, Evans nurtured a relationship of trust and credibility with his listeners, leading to meaningful conversions.
Evans also shared his strategy for leveraging platforms like LinkedIn and Medium to expand his reach. By breaking down show notes from his podcast episodes and creating compelling headlines, he was able to drive traffic to his content. He strategically included curiosity-driven paragraphs or sentences at the top of his posts, encouraging listeners to click on the embedded podcast player below the written content.
The mental shift that launched it all is when Evan went from Selling to Serving. He was wearing a servepreneur shirt when I interviewed him. We both believe that you don't benefit until your audience benefits.
Remember, your podcast has the potential to not only amplify your message but also generate revenue and build a strong community of listeners. Stay tuned for more valuable content in our upcoming newsletters.
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Mentioned In This Episode
Podmatch (A great place that connects guests with podcasters).
School of Podcasting (Courses, Community, and Unlimited One-On-One Coaching)
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