Feb 18 2025 33 mins 2
Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors.
In this episode, we discuss:
- Why the first 14 days after a sale can make or break retention
- The secret to turning buyers into loyal, raving fans
- How subscriptions do more than just drive repeat sales
- A genius way to boost social proof using excited customers
Dive in:
[05:23] Key to retention: product frequency.
[09:21] Subscription vs. non-subscription loyalty.
[11:48] Subscription strategies as product essentials.
[16:04] Boosting ad engagement with enthusiastic emails.
[19:27] Personalization through zero party data.
[21:12[ Typeform vs. one-click polls.
[23:50] Insider Tips from Thomas!
Find the notes here: https://keepopt.com/244
Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
