Mar 05 2025 57 mins
Episode Summary
In this episode of the Luxury Rental Doctor Podcast, Dr. Rachel Gainsbrugh sits down with Mark Shay, a top realtor and co-founder of the Pocono Association of Vacation Rental Owners. Mark shares his expertise on navigating the vacation rental market in the Poconos, a top East Coast destination with unique regulations and exciting investment opportunities. From his creation of STR scorecards to insights on seasonality and property upgrades, this episode is a must-listen for anyone considering investing in this vibrant market.
💡 Key Takeaways:
- How to navigate the heavily regulated short- and mid-term rental market in the Poconos.
- The importance of STR scorecards and understanding township-specific regulations.
- Tips for standing out in a competitive rental market by creating a unique guest experience.
- Insights on seasonality and how to maximize occupancy while maintaining profitability.
- The economic impact of vacation rentals and the role of the Pocono Association of Vacation Rental Owners.
Topics Covered:
- [00:00:30] Introduction: Mark Shay’s journey to becoming a top realtor in the Poconos.
- [00:02:00] STR Scorecards: The creation and importance of these regulatory tools for investors.
- [00:10:30] Navigating Regulations: The pros and cons of investing in regulated markets.
- [00:15:00] Seasonality & Market Insights: Occupancy trends and maximizing returns in the Poconos.
- [00:25:00] Unique Guest Experiences: How thoughtful touches and niche offerings can set your property apart.
- [00:40:00] Pocono Association of Vacation Rental Owners: Advocating for rental owners’ rights and fostering community.
- [00:45:00] Wild Real Estate Stories: From bears in crawl spaces to game-changing guest experiences.
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Resources Mentioned:
1. Mark Shay’s Resources:
- Website: Pocono Vacation Home Sales
- Pocono STR Scorecards: Learn More
2. Pocono Association of Vacation Rental Owners (PAVRO):
- Website: Poconos VRO
3. Tourism Tools:
- Pocono TV Network: Visit Here