Nov 12 2024 25 mins
In this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment.
00:00 Introduction and Welcome
00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals
01:46 Success Stories and Benefits of Ads
04:22 Changes in Ad Strategies and Formats
06:41 Effective Ad Techniques and Testing
13:04 Targeting and Personalization in Ads
17:40 Conclusion and Final Thoughts