The Buyerside Chat

Dec 02 2024 90 mins 2

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In this episode, I sit down to chat with Sarah Hart, an innovative entrepreneur and founder of Simply Curated and sister brand Hart & Co Home to delve into Sarah’s journey of working in the early days of social media, creating a brand by listening to her customers, and navigating the world of being a viral content creator.

You’ll hear:

The evolution of Sarah’s entrepreneurial ventures, from curated vintage to candles to food content creator
How Sarah utilizes social media platforms like Instagram, TikTok, and YouTube to expand her brand presence and her plans to dive into long-form content creation.
Insightful advice on understanding market strategies, product suitability, and the value of small but reliable retail partnerships over larger, inconsistent ones.
The importance of transparency and authenticity in sharing financial realities and overcoming the challenges of starting a business without a safety net.
Practical strategies for content creation, including how Sarah harnesses the power of algorithms and keywords to achieve viral success and engagement.
The personal side of entrepreneurship as Sarah shares her experiences of integrating her cooking passion into her brand and balancing multiple ventures.
A candid discussion on the impact of the pandemic on small businesses, highlighting the significance of financial resilience and strategic adaptability.
Real-world examples of successful retail partnerships and the lessons learned from both triumphs and setbacks in big retail deals.

Prepare for a deeply insightful conversation that covers the highs and lows of entrepreneurship, strategic content creation, and the authentic experiences that shape Sarah Hart’s multifaceted career.

Enjoy the chat! Links to all the mentioned resources and Sarah’s social media platforms are available in the show notes.

Connect with Sarah!

Simply Curated

Hart & Co Home

Simply Sarah Hart