Dice CEO Phil Hutcheon on a Decade of Fighting Dynamic Pricing in the Ticketing Industry and Why the Mid-Market Is Their 'Superpower'


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Jan 08 2025 42 mins   4

Phil Hutcheon, the CEO of London-based ticketing software company Dice, sat down with Strictly Business to reflect on 10 years of revolutionizing the ticketing industry. Dice's fan- and artist-forward mission takes a strong stance against scalping and dynamic pricing, which earned it a loyal following in the U.K. before expanding to the U.S. and Canada. Next stop: the world.

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