Today's podcast breaks down the impact Taylor Swift's $2 billion Eras Tour had on multiple sports team owners. I analyze the economic impact Swift's Eras Tour shows had on a dozen sports team-owned stadiums around the globe, how much revenue these venues generated from rent, concessions and merchandise for Eras Tour concerts, why non-sporting events like a Taylor Swift show are so important to these teams' business models, and much more. Enjoy!
Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw