Dec 02 2024 10 mins 32
Today's podcast covers General Motors and Cadillac joining Formula 1 as the 11th team on the grid starting in 2026. I break down why GM and Cadillac's bid was ultimately accepted, how much it will cost GM and Cadillac to join F1, what the move says about Formula 1's future business plans, and much more. Enjoy!
Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw
