Today's episode breaks down how Bryson DeChambeau became one of the world's most popular golfers through YouTube and social media. I discuss DeChambeau's recent viral hole-in-one challenge and the social media growth it generated for the two-time major champion, DeChambeau's overall content strategy, how much money he potentially makes off YouTube, why DeChambeau's content style could be the future of professional golf, and much more. Enjoy!
Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw