Feb 03 2025 28 mins 3
Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry.
Under her leadership, Desert Harvest has transformed pelvic healthcare, funding medical research, launching science-backed products, and advocating for those suffering in silence. As a pelvic health specialist and "Sexpert," Heather shares her expertise globally, speaking on panels and at conferences to raise awareness about chronic pelvic health issues.
In This Conversation We Discuss:
- [00:14] Intro
- [01:09] Developing products that align with brand mission
- [01:30] Identifying market gaps through personal experience
- [03:26] Building a business where people find their niche
- [04:53] Following Ecommerce industry shifts to stay ahead
- [06:45] Partnering with nonprofits for awareness
- [08:57] Evolving a brand’s online presence over decades
- [10:35] Selling online before Ecommerce platforms existed
- [12:00] Struggling with early web design tools
- [13:59] Navigating regulatory changes in Ecommerce
- [15:28] Episode sponsors: StoreTester and Intelligems
- [18:40] Using AI for customer acquisition & targeting
- [20:18] Optimizing for AI-driven recommendations
- [21:10] Adapting to AI-driven consumer research
- [25:41] Building consumer trust through education
- [27:01] Creating a brand connection that lasts
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Scientifically studied, all-natural supplements and skincare desertharvest.com/
- Follow Heather Florio linkedin.com/in/heather-florio-468822a4
- Book a demo today at intelligems.io/
- Done-for-you conversion rate optimization service storetester.com/
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