The Science of Flipping

Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit


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Mar 21 2025 33 mins  
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In this episode, I break down one of the biggest myths in real estate investing — that bigger is always better. After 18 years in the game, I’ve learned that chasing more leads, building bigger teams, and spending more on marketing doesn’t automatically mean more profit. In fact, it can crush your margins. I share how focusing on lead conversion, leveraging tech like LeadDetector.io, Rocketly CRM, and AI-driven data, and running a lean, efficient operation can make you way more money with fewer people. My goal is to show you that you don’t need a massive team or huge overhead to hit $100K months — you just need the right systems, the right mindset, and the discipline to focus on profit over vanity metrics.


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Resources & Tools Mentioned:


✅ LeadDetector.io — Capture 20-30% more leads that never opt in: https://leaddetector.io
✅ Rocket Sites — Done-for-you investor websites that convert: https://rocketsites.com
✅ Rocketly CRM — AI-driven CRM with lead nurturing automation: https://rocketlycrm.com
✅ REI Lead Machine — Pull high-quality, AI-enhanced seller lists: https://reileadmachine.com



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About Justin:


After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility


Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.


His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.


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