Mar 08 2024 81 mins 49
Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss:
- Andy's personal and professional background
- The difference between entertainment and marketing
- "The art of stupidity"
- The value of thinking irrationally
- Creating viral products
- Liquid Death's famous Super Bowl ad
- Maintaining a disruptive posture as Liquid Death scales
- Andy's running career
- The creative genius of Lazarus Lake
- Between Two Pines
- A lot more!
Sponsors:
- Grab a trail running pack from Osprey
- Use code freetrail10 for 10% off Speedland Footwear
- Use code FT15 for 15% off Gnarly Nutrition
- Roark Apparel -- Listen to the ad or DM us for the code
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