Aug 16 2023 44 mins
It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!
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EPISODE SUMMARY
The splintering of social media
How to evaluate your marketing channels
Spotlight: YouTube thumbnail designers
Duolingo salutes its social media team
Crisis comms report
Closing: Calibration meetings
ARTICLES AND LINKS
Social media is dead. Welcome to the swipe era
How the pandemic changed marketing channels
AI comes for YouTube’s thumbnail industry
It's time to end unhinged social media
The state of crisis comms according to the pros
There's a secret reason you're not getting promoted
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