Jan 28 2025 35 mins 1
In this all-new episode of States of Discovery, Marisa and Sara dive into the deliciously complex world of viral food trends and explore how social media has revolutionized our relationship with food. From TikTok's feta pasta craze to Guinness shortages caused by viral drinking challenges, we uncover these trends' cultural, economic, and societal impacts. Join us as we discuss the performative vs. purposeful aspects of food culture, the rise of mukbang videos, and the role of culinary influencers in shaping our tastes and habits.
What We Cover:
- How social media platforms like TikTok and Instagram have democratized culinary innovation.
- Viral food trends, including TikTok’s feta pasta, Dry January, and Veganuary.
- The global economic impact of food trends, such as increased demand for specific ingredients.
- The rise of mukbang videos and their reflection on consumerism and spectacle.
- How social media trends drive awareness about sustainability, cultural appreciation, and the ethics of consumption.
- A discussion on whether food trends are performative or purposeful—and how they influence industries.
Notable Statistics & Insights:
- In 2021, TikTok’s viral feta pasta video amassed over 600 million views and caused a surge in feta cheese sales globally.
- 81% of Americans reported discovering new foods or recipes online in 2020 (Pew Research Center).
- Studies show that 69% of millennials photograph their food before eating, reflecting the visual culture social media has fostered.
- Veganuary 2024 saw an estimated 25 million participants, with many adopting plant-based diets long-term.
Discussion Questions:
- Are food trends on social media purely for entertainment, or do they drive meaningful change?
- Have you ever participated in a food trend or tried a recipe just because it was trending?
- What do you think the next big food trend will be?
Connect with Us:
- Phone Number: 805-298-1420 - Leave us a message! We’d love to hear from you.
- Email: [email protected]
Thanks for listening to States of Discovery. Until next time, bon appetit!
