Mar 25 2025 55 mins 1
I use Tekmetric at my shop, and it's changed everything! It can do the same for you. CLICK HERE to learn how.
I love launching helpful new technology at my shop! Especially when it makes my shop more efficient. That’s what Detect Auto has done for me. Want to learn how? Click HERE
Carrie-Lynn tells the story today of how and why she started working with repair shops. Because she believes in the industry! Let her help you make your marketing about the customer and not your ego today. Learn how HERE
Today, Mike Allen sits down with guests Carrie-Lynn Rodenberg from Turnkey Marketing and Tyler Ellinson, a multi-store operator in the Pacific Northwest. They talk about the ups and downs of marketing and the failures shop owners make trying to do it themselves. Carrie-Lynn also shares the number one problem she sees shop owners make daily in their marketing.
00:00 Dallas Recording at Elite Worldwide Event
06:16 Ambivalence Towards Car Enthusiasm
09:00 Contemplating Career Change Dilemma
12:42 Transitioning Family Business Leadership
15:33 "Discovering Small Business Marketing"
17:13 "BNI Networking and Marketing Coaching"
21:26 Auto Repair Shop Growth Partnership
26:11 Avoid Bottom Feeders: Offer Value
27:45 Pricing Communication in Service Industries
30:11 Free Diagnostics to Attract Customers
33:17 Building Rapport to Attract Customers
39:03 Entrepreneurial Priorities and Pitfalls
40:27 Proactive Problem-Solving Fix
46:04 Training Focus for Team Growth
49:07 Goal Setting and Succession Planning
50:26 Delegating for Efficiency
