Mar 26 2025 34 mins
“A man without a purpose is just spending time.” - A. Justin Sterling
Today we’re talking about masculinity, brotherhood, and the kind of personal growth that actually holds up in the real world. At the center of it all is the late Justin Sterling, founder of the Sterling Institute of Relationship, who passed away recently. His work changed a lot of men’s lives.
Justin Sterling launched the Institute out of Oakland, California in 1979. His core idea was this: men and women are not the same. Not biologically or emotionally. He believed that by understanding and respecting these differences, people could create better relationships.
His biggest contribution was the Sterling Men’s Weekend. Two and a half days, stripped of fluff, where men get a chance to confront themselves—who they are, what they’ve settled for, and what kind of life they really want to build. It’s not therapy. It’s not a motivational seminar. It’s a crucible and it works.
In remembrance of Justin Sterling we've searched our episode archives for guests who’ve attended the Sterling Men’s Weekend. Our host, Nicky Billou, himself a graduate of the program.
Episode Highlights:
1. Masculinity is Simpler Than You Think
Guest: Huub van Maris
2. The Importance of Brotherhood in Modern Masculinity
Guest: Geoff Tomlinson
3. Creating Personal Context and Taking Ownership
Guest: Steve Richmond
4. The Role of Brotherhood in Personal Transformation
Guest: Rob Arpa
Learn more:
• Sterling Institute of Relationship
• What Really Works with Men by A. Justin Sterling
You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.