Sep 11 2024 56 mins 6
This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers in the US, with 21 hospitals, 900 outpatient facilities, 12,000 affiliated physicians, 87,000 employees, and 2 million patients a year. The Wall Street Journal recently featured the nonprofit company for its radically different approach to marketing their brand. Spoiler alert: it includes partnerships with Netflix, HBO and Hulu.
Ramon has held his role for nearly 10 years–about triple the tenure of an average CMO. Ramon tried a variety of roles earlier in his career at ad agencies, a home-improvement retailer, and at GE. He landed at Aetna–now owned by CVS–in 2002 and has largely remained in health-care roles since then. Tune in for a conversation with a healthcare CMO who gleans a lot of inspiration from the Marvel Cinematic Universe!
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