Astro Teller (Alphabet’s X) - Celebrating Failure Fuels Moonshots [ETL Looks Back]


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Feb 26 2025 54 mins   20

In this compelling talk from 2016, Astro Teller, director of Alphabet’s moonshot factory, X, explores how embracing failure fuels groundbreaking innovation. He shares how a culture that rewards audacity and transparency can systematically drive progress, turning ambitious ideas into reality. Teller discusses the importance of pre-mortems, rewarding teams for shutting down projects, and creating an environment where failure is seen as an opportunity for learning rather than a setback. As we revisit this talk, its lessons remain as relevant as ever, offering valuable insights for anyone looking to foster bold thinking and transformative breakthroughs.


The episode first aired on April 20, 2016