Inception

Founder Ben Branson speaks with Managing Partner Mike Edelhart about Pollen Projects, the world's first venture studio dedicated entirely to the non-alcoholic category.

Ben shares how his experience growing up on a farm in rural England inspired his creative experimentation with botanical extracts, how that passion and creativity has transformed into a series of highly innovative non-alcoholic brands, and five key pieces of advice for successfully running a startup (spoiler alert: one of them is "Never launch your first product on your wife's birthday").