Luminous English

CHAPTER 1

A

Preacher, a Prosecutor, a Politician,

and

a Scientist Walk into Your Mind

Progress

is impossible without change; and those who cannot change their minds cannot

change anything.

-George Bernard Shaw

You probably don’t recognize his name, but Mike Lazaridis

has had a defining impact on your life. From an early age, it was clear that Mike was something of an electronics wizard. By the time he

turned four, he was building his own record player out of Legos and rubber

bands. In high school, when his teachers had broken TVs, they called Mike to

fix them. In his spare time, he built a computer and designed a better buzzer

for high school quiz-bowl teams, which ended up paying for his first year of

college. Just months before finishing his electrical engineering degree, Mike

did what so many great entrepreneurs of his era would do: he dropped out of

college. It was time for this son of immigrants to make his mark on the world.

Mike’s first success came when he patented a device for

reading the bar codes on movie film, which was so useful in Hollywood that it

won an Emmy and an Oscar for technical achievement. That was small potatoes

compared to his next big invention, which made his

firm the fastest-growing company on the planet. Mike’s

flagship device quickly attracted a cult following, with loyal customers

ranging from Bill Gates to Christina Aguilera. “It’s literally changed my

life,” Oprah Winfrey gushed. “I cannot live without this.” When he arrived at

the White House, President Obama refused to relinquish his to the Secret

Service.

Mike Lazaridis dreamed up the idea for the BlackBerry as

a wireless communication device for sending and receiving emails. As of the

summer of 2009, it accounted for nearly half of the U.S. smartphone market. By

2014, its market share had plummeted to less than 1 percent.

When a company takes a nosedive like that, we can never

pinpoint a single cause of its downfall, so we tend to anthropomorphize it:

BlackBerry failed to adapt. Yet adapting to a changing environment isn’t

something a company does—it’s something people do in the multitude of decisions

they make every

day. As the cofounder, president, and co-CEO, Mike was in charge of all the technical and product decisions on the BlackBerry. Although

his thinking may have been the spark that ignited the smartphone

revolution, his struggles with rethinking ended up

sucking the oxygen out of his company and virtually extinguishing his

invention. Where did he go wrong?

Most of us take pride in our knowledge and expertise, and

in staying true to our beliefs and opinions. That makes sense in a stable

world, where we get rewarded for having conviction in our ideas. The problem is

that we live in a rapidly changing world, where we need to spend as much time

rethinking as we do thinking.

Rethinking is a skill set, but it’s also a mindset. We

already have many of the mental tools we need. We just have to remember to get

them out of the shed and remove the rust.

کانال خلاصه کتاب (https://t.me/luminous_bookclub) 

کانال موزیک (https://t.me/luminous_music)  

کانال مکالمات روزمره (https://t.me/foroughpapi)   

📱پیج اینستاگرام:      Luminous__english

Castbox channel: luminous english

📚هایلایت قسمت 09 کتاب Think Again

✅

probably : شاید

✅

defining impact: اثر تعیین کننده

✅

Clear: واضح

✅

wizard : جادوگر، خبره

✅

out of : از

✅

broken: خراب

✅

spare time : اوقات فراغت

✅

buzzer : زنگ

✅

end up: سر از جایی در اوردن

✅

entrepreneur : کار آفرین

✅

era: عصر، زمانه

✅

make his mark: اثر از خود به جا گذاشتن

✅

patent: ثبت کردن اختراع

✅

invention : اختراع

✅

flagship : پرچمدار

✅

cult: گروه

✅

literally : به معنای واقعی کلمه

✅

gush: بیان کردن با آب و تاب

✅

arrive at : رسیدن

✅

relinquish : واگذار کردن

✅

dream up: در سر پروراندن

✅

account for : تشکیل دادن

✅

plummet to: افت کردن

✅

nosedive : نزول، افت

✅

pinpoint : اشاره کردن

✅

downfall : سرنگونی

✅

tend to : معمولا

✅

anthropomorphize : جنبه انسانی دادن

✅

adapting to : تطبیق داشتن با

✅

multitude : تعداد زیاد

✅

cofounder : یکی از بنیان گذاران

✅

spark: جرقه

✅

ignite: روشن کردن

✅

revolution : انقلاب

✅

virtually : عملا

✅

extinguishing : خاموش کردن

✅

invention : اختراع

✅

take pride in: افتخار کردن به

✅

expertise : تخصص

✅

staying true to: پایبند بودن به

✅

make sense: منطقی بودن

✅

conviction: ایمان، ثبات عقیده

✅

rapidly : سریع

✅

mindset : ذهنیت

✅

already : از قبل

✅

mental tools: ابزار ذهنی

✅

remove : پاک کردن

✅

rust: زنگ زدگی

➖➖➖➖➖➖➖➖➖➖➖➖