Perfumer Francis Kurkdjian on Art, Commerce, and Dupe Culture


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Mar 17 2025 54 mins   29
From his Paris atelier, the mastermind behind Baccarat Rouge 540, Narciso Rodriguez for Her, and Jean Paul Gaultier Le Male dishes on his greatest hits and (a few) misses. Francis Kurkdjian, who co-founded Maison Francis Kurkdjian with Marc Chaya, reveals his unexpected path to perfumery, gets real about dupe culture, and explores the delicate balance of being both an artist and entrepreneur. Plus, he discusses how his creative process shifts between personal passion projects and commercial powerhouses.

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