Mar 05 2025 43 mins 28
In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100.
The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers.
Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales.
Plus hear what advice our guests would give their younger selves and what they’d name a movie about their life, as Amanda tasks them with answering the OnBD quickfire questions.
The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs.
00:00 Introduction to OnBD with ALF
00:47 Meet the Guests: Jody Osman and Rich McHardy
01:18 The BD100: Origins and Purpose
02:01 The BD100: Nomination and Judging Process
03:21 Key Traits of Top Business Developers
04:55 The Importance of Personality in BD
17:35 Recognising Rising Stars in BD
20:44 Evolution of Business Development
22:49 The Expanding Role of Business Developers
23:58 The Evolution of Business Development
24:23 Balancing Stress and Support in Business Development
26:07 The Importance of Research and Personalisation
27:23 Building and Leveraging Relationships
28:40 Advice for Aspiring Business Developers
31:24 Quick Fire Questions: Insights and Reflections
39:12 Upcoming BD100 Event and Conclusion
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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