Chris Martinez on Why Most Agency Owners Struggle to Scale Profitably and What to Do Before an Exit


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Mar 21 2025 35 mins   1

Most agency owners hit a revenue ceiling, struggle with operations, and work harder for less money. The dream of running a business turns into stress, frustration, and exhaustion.


In this episode of the Garlic Marketing Show, Chris Martinez, CEO & Founder of DUDE Agency, reveals why most agencies fail to scale, the biggest profit mistakes owners make, and how to build an agency that makes money without running you into the ground.


Chris shares the key revenue thresholds agencies struggle to pass, how to hire the right team, and why most agency owners don’t pay themselves enough. If you’re running an agency and feeling stuck, this episode is a must-watch.


What You’ll Learn:


  • The biggest reasons agency owners get stuck
  • Why most agencies don’t take home enough profit
  • The key revenue ceilings agency owners struggle to break through
  • How Chris built and scaled his agency using outsourcing
  • The hiring mistakes that kill agency growth
  • How to get consistent lead flow without wasting money
  • When to hire a Salesperson and why Most agencies get it Wrong
  • Why most agencies focus on sales instead of fixing operations
  • The first thing to do when preparing for an agency exit
  • What buyers look at before acquiring your agency


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Resources:






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