Smart Creation

Léonore Garnier is the Sustainability Project Manager at the Fédération de la Haute Couture et de la Mode. Her role focuses on promoting collective sustainability efforts within the fashion industry. With a background that emphasizes creativity, she defines sustainability as fashion's avenue to embody relevance, durability, and circularity while addressing environmental and social challenges.

As part of the Fédération de la Haute Couture et de la Mode, Léonore Garnier contributes to its mission of advancing sustainability in the fashion realm. The federation initiates collaborative endeavors, such as the "eco-design for sustainable product regulation," guiding brands to integrate sustainable practices into their operations.

Garnier's role involves guiding brands to comprehend their environmental impact, advocating for materials reuse, and incorporating sustainable design principles into events like Paris Fashion Week. With a vision that cherishes clothing's value and mindful consumption, the Federation aims to instill sustainability as a fundamental approach within the fashion industry.

In this new episode of Smart Creation, Léonore talks to us about her vision of fashion and the importance of combining creativity, sustainability, and innovation, in order to make a positive contribution to the fashion industry and create a better future.

CONTENT TO FIND YOUR WAY IN THE EPISODE

01.11 The guest introduces herself and talks about her role at the Fédération de la Haute Couture et de la Mode

01:54 : She talks about what she did before and where she studied

03:02 She explains her definition of sustainability

04:29 She provides an overview of the main sustainability initiatives that the Federation has implemented to help brands become more responsible

07:19 She explains what’s a sustainable fashion show

09:17 She talks about the different regulations for fashion shows, and what the Federation recommends to the fashion brands ? 

15:20 She talks about the most important key learnings to become more sustainable as a fashion brand 

18:02 She explains how the Federation influences the brands and how they measure their environmental impact 

23:29 She explains how fashion can be sustainable and what are her hopes and expectations for the industry 

25:40 She talks about the last item she bought and why 

26:52 She gives her advice to fashion brands in order to make their practice more sustainable

28:56 She talks about international markets and how they react to sustainability

31:43 Rapid-fire question section

Key Learnings : 

"Sustainability is a constraint; we confront a vast climate crisis that extends beyond any single industry. What I find intriguing is that when connected to fashion, it demands qualities of relevance, durability, persistence, and circularity. These substantial concepts gain true significance within creative industries, as creativity inherently thrives on innovation and unique thinking. Due to this constraint, sustainability demands a distinct approach. By its essence, fashion can be avant-garde, particularly given its contemporary nature, leading to the incorporation of environmental and social challenges."

"Perhaps the most sustainable event is one with shared or rented materials. This notion extends beyond the event's immediate duration to encompass a week of activities. In our context, Paris Fashion Week facilitates cost-sharing—both financially and environmentally—by considering material reuse. While shows may appear extravagant, there exists substantial work dedicated to ensuring material relevance, usefulness, and multiple life cycles. A sustainable show possesses meaning, where every component serves another purpose."

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