Nov 13 2024 23 mins
Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.
Key Takeaways:
- TENET Consultancy's secret 'sauce'
- Ekaette's work with the Harlem Globetrotters
- How DEI efforts can fall short
Episode Timeline:
1:20 The four-step process for brand transformation
4:15 The “sauce” that sets TENET apart
5:45 Ekaette's work with the Harlem Globetrotters
9:00 How to build strong partner relationships
10:28 How The A Pledge is helping diversity in advertising
13:00 Moving beyond performative DEI actions
15:00 Legal pushback against DEI
16:48 Tangible successes in advertising diversity
18:45 Advice for women in PR and marketing
20:34 Ekaette on thought leadership
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.