Dec 11 2024 22 mins
Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer.
Key Takeaways:
- Common mistakes in creative firms
- When to sell an agency
- How to evaluate your agency
Episode Timeline:
1:15 The perils of living with an Australian shepherd
2:30 How Punctuation helps media companies with positioning and benchmarking
4:00 Considering the owner's lifestyle during the M and A process
5:00 Selling a business to the right person
6:45 Is there a common positioning pivot agencies are making these days?
7:15 The importance of finding your niche
8:30 How expertise affects pricing
9:10 The biggest mistakes creative firms are making these days
10:15 How an owner's role evolves over time
12:35 When is it time to sell?
15:15 The emotional toll of the M and A process
17:45 The importance that EBITA plays in the evaluation
19:30 Jonathan's favorite craft brew
This episode’s guest:
• Get free resources at Punctuation.com/PR360
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