Jan 22 2025 30 mins
April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do."
Key Takeaways:
- April's approach to leadership
- Why leaders should exemplify their brands
- Managing assertive and introverted employees
Episode Timeline:
2:00 What April's menagerie of animals taught about leadership
5:30 How leaders deal with assertive employees and introverts
8:45 How April developed her leadership style
10:15 Developing an authenticity in leadership
12:30 Tod's aversion to managing people
14:00 Do what you say before you say what you do
18:00 Why brands need to engage in two-way conversations
20:00 Are brands changing how they respond to negative social media feedback
23:45 Why leaders need to exemplify their brands
26:00 Lessons April has learned from doing the "PR Wine Down" podcast
This episode’s guest:
• Email: [email protected]
• Trust Relations on Instagram
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