Jan 19 2021 57 mins
Welcome to Episode 8 of the Out of Office podcast, which I recorded with Justin Pearse in early January 2021
Justin Pearse is first and foremost a writer, and currently the editor of new digital age (after having spent a number of years also editor of new media age, and soon to be launching e-commerce age). In between all that Justin was heading up branded content at The Drum and Digiday - so he’s been writing about media and marketing pretty much his whole career.
We took a covid compliant walk around Kelsey Park in Beckenham and talked about trade publishing, about launching new media brands, about the continuing growth and importance of ecommerce to publishers and about how events are continuing to evolve now that we’re getting to grips with what works best in a world where we continue to be doing everything remotely.
Just a little warning in advance that you’ll hear a mix of ducks, cars, children and maybe a certain amount of sniffing in the background on what was a chilly, damp January day in London, but hopefully they will just add a touch of texture to what was an extremely interesting conversation with Justin. Here we go…
I suspect we’ll have a short hiatus now that at least in the UK we’re pretty much housebound, and I think this podcast works so much better when we’re talking face to face, but I hope to be back soonish with more walks and chats for you. If in the meantime there’s someone you’d like me to walk and talk with, or if you have any feedback at all - just give me a shout - I’d love to hear from you…
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