Sep 19 2024 54 mins
Eliza is a start-up owned by Daily Mail and General Trust (DMGT). The website uses an affiliates-based publishing model and has, since October 2023, increased its Instagram followers by 173% and more than trebled its followers on TikTok. One of its content formats, developed on TikTok, has had more than 100 million views. When she took on the role as MD, Hannah's brief from one of the biggest publishing conglomerates was, “reposition what a magazine looks like for fashion and beauty in today’s social world”. Prior to that, she tried her hand at the law, was a self confessed terrible PA, worked with the best entrepreneurs in the business, joined Founders Factory, and successfully exited a Podcasting company. Her story is super inspiring and she's proof that you can try your hand at many different industries and develop your ow working style.
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