Sean Sutherland on Trusting Your Gut


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Oct 31 2023 44 mins  

Freelancing can often feel like nonstop networking—like your life depends on it. But the fact is, it’s all about building your proverbial rolodex. Once you’ve established those relationships, opportunities can come from the most unexpected places.


Welcome to season three, episode three of the Freelance Founders podcast. We’re talking to Sean Sutherland, founder and creative director at Studio No. 9, a New Jersey based design consultancy firm. Sean also recently founded Sonny Seltzer, a beverage company offering pre-packaged tequila sodas.


Today, Sean is talking about building up a freelance network, the power of choosing a name, and the intricacies of working with a team.


Some Questions Asked:

  • Can you take us through your career up to date? (00:16)
  • What’s been the most rewarding part of starting your own agency? (08:52)
  • How do you market yourself to find new work? (11:57)
  • What made you decide to get into the beverage industry? (22:52)


In This Episode, You’ll Learn:

  • How Sean went back and forth between the freelance and corporate worlds (02:03)
  • About Studio No. 9, Sean’s newest freelance venture (06:56)
  • Sean’s process for approaching new projects (17:32)
  • The importance of keeping long-term connections (21:24)


Connect with Sean:


Let’s Connect:



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