Mar 09 2025 56 mins 6
In this episode, Mitch and Daz delve into the future of whisky, with Ken Grier. The conversation with Ken covers the current state of the whisky industry, its evolving landscape, and opportunities for innovation. Key topics include the impact of economic cycles on consumption, the potential resurgence of whisky blends, and the importance of genuine quality in the product. Ken also shares thoughts on global markets, younger consumer trends, and collaborative efforts across the spirits industry.
The duo wrap up with their thoughts on the series and Mitch hints at recovery in the industry by year-end. Enjoyment of whisky remains a unifying theme, encouraging exploration and appreciation of diverse offerings.
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