Jan 08 2022 36 mins
Perceptions influence and determine how we experience the world. In this conversation with Rob Meyerson, the creator and podcast host of How Brands Are Built, we talk about how your brand name influences people, and how you manage expectations for all the decision-makers on your next naming project
Rob is the principal of the branding agency Heirloom, and the author of the new book, Brand Naming: The Complete Guide to Creating a Name for your Company, Product, or Service.
Listen to discover insights into the best practices and techniques you can find in Brand Naming, and the five key aspects of brand naming that every business owner, entrepreneur, or startup should know.
- Discover everything you need to know about Rob at brandnamingbook.com
- Buy Brand Naming on Amazon
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