Let's Talk About Brand

Brooke Sellas of B Squared Media was on previously talking about the thing that she is known for: customer care. This time we’re digging into how she got known for it, what it really means to her, and her motivations behind it. 

This is an especially relatable conversation because despite owning a successful marketing agency, appearing on massive stages such as Social Media Marketing World and Inbound, co-hosting a few prominent podcasts, and writing a book on her topic of expertise, Brooke initially struggled to put herself out there in each of those situations. In all cases, it was a nudge from someone else who believed in her that helped Brooke get to those next levels of visibility and thought leadership. 

As you'll hear today, she is starting to take the reins a little bit more herself, and recognizing after all these years of all of this external validation showing that, yes, actually she is an expert, she does have something to say that people need to hear from her specifically, she's finally recognizing that these people may be onto something. She’s ready to start not just accepting these opportunities, but creating these opportunities and guiding where she wants her personal brand to go. 

I hope Brooke takes a listen to this episode and says, “Wow, I sound pretty smart.” (Because she does.)

Here’s some of what we get into in today’s conversation:

• How Brooke came to start B Squared Media
• How she got started in social media to begin with
• Expanding the agency beyond herself
• Her professional point of difference
• “Think Conversation, Not CampaignTM”
• Why customer conversations are so vital
• Stepping into her personal brand
• Getting on stages
• Co-hosting podcasts
• Writing her book, “Conversations That Connect”
• The future of Brooke’s personal brand
• Brooke’s true (professional) love
• The need Brooke truly solves for her clients
• The power of goofiness

Find Brooke:

LinkedIn

B Squared Media

Book:

Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

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