Feb 14 2023 44 mins
Elaine dela Cruz is the co-founder of Project 23, a culture and DEI consultancy, as well as Coaches of Colour, a coaching company whose goal is to offer Black and Brown people the opportunity to work with incredible and professional coaches of colour.
I have followed Elaine’s fantastic work for some time, both through my own interest and commitment to inclusive practice, and also as I’m struck by the clarity of Elaine’s messaging and branding.
In talking to Elaine I found several overlaps with my own experience – A qualified coach, a proud single mum with a sales background, as I was when I started working solo. As part of my journey building A Listening Life, I’m exploring which part of our sales training is still working for us now – and how can we share that information with more coaches, to dispel this dislike for the craft of purposeful, sales conversations.
Elaine is a smart, straight talker, encouraging straight talk in others and I was privileged to spend some time with her exploring commercial ideas that might help you too, if you’re in the business of building A Listening Life. Enjoy!
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