Marketing Today with Alan Hart

Larry Weber is the Founder and Chairman of Racepoint Global and the founder of The Weber Group. He also engineered the merger of Weber Shandwick, making it the world’s largest public relations firm. With a career spanning over 45 years, Larry co-founded the Massachusetts Innovation and Technology Exchange (MITX). His impressive client list includes industry giants such as AT&T, Boston Scientific, John Deere, General Electric, General Motors, Panasonic, and Verizon, among others. Larry is the author of six books on marketing, technology, and leadership. His seventh book, A New Age of Reason: Harnessing the Power of Tech for Good, was released on August 6.

Racepoint Global is an independent public relations agency based in Boston, Massachusetts. They specialize in providing integrated communications services to a wide range of clients, from startups to Fortune 500 companies. Their focus is on helping B2B and consumer technology brands engage their audiences in meaningful ways.

On today's show, Alan and Larry discuss the valuable insight Larry has learned from working with industry titans. They delve into the key themes of his new book, A New Age of Reason: Harnessing the Power of Tech for Good, examining the intersection of technology and humanity and the complementary forces they create. Exploring the concept of "tech for good", they discuss how traditional marketing has disappeared in today's world. They also talk about the evolving roles of earned, owned, and paid media in modern marketing.

In this episode, you'll learn: 

• How to build long-term customer loyalty
• The future of earned, owned and paid media
• How to harness tech for good and drive innovation

Key Highlights: 

• [01:40] What is it like to have worked with industry titans 
• [07:40] Career path to PR and Communications
• [13:10] Why this book and why now
• [20:40] Are tech and humanity competing or complementary forces
• [24:15] Tech for good
• [27:17] Has marketing disappeared
• [31:03] Earned, owned and paid media
• [36:12] Experience of your past that defines you
• [38:00] Advice to younger self
• [39:09] A topic that you and other marketers need to learn more about
• [40:35] Largest opportunity or threat to marketers today

Looking for more?

Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest!

Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.

Hosted on Acast. See acast.com/privacy for more information.