Nov 24 2022 20 mins
The next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how developing a brand identity based on the Caregiver works to develop a brand voice and tone, attract ideal clients, and create small business marketing strategies that pack a major punch.
Join me as I share how to use brand archetypes in copywriting to differentiate from competitors with your brand messaging strategy and more! Let's dive into the Caregiver's brand psychology.
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Resources mentioned:
The Explorer Brand Archetype
- Watch the YouTube video here!
- or listen to episode 33 of the podcast
The Creator Brand Archetype
- Watch the YouTube video here!
- or listen to episode 36 of the podcast
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Important info:
Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!
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