Nov 18 2024 27 mins 3
In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's radar. Sally shares insights into her role, challenges, and strategies for building trust and engaging with prospects in the oil and gas industry. The conversation covers topics such as multi-channel marketing strategies, the importance of LinkedIn, automation and personalization, and the critical role of events in generating leads. Sally also touches on the evolution of Envana from a niche startup to a key player in the sustainability data management space, leveraging technology and deep industry expertise. This episode is a valuable resource for marketers looking to understand the complexities and best practices of nurturing long-term business relationships.
00:00 Introduction and Episode Overview
00:29 Guest Introduction: Sally Lechin from Envana
02:44 Challenges in B2B Marketing
05:27 LinkedIn Strategies for Lead Generation
11:24 Tools and Tech Stack for Marketing
21:51 Event Participation and Building Relationships
25:21 Conclusion and Contact Information
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