Dec 08 2024 49 mins 2
In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges of producing a comprehensive industry report with limited resources. Lacey shares insights into planning, data collection, analyzing product usage, survey data, design, and distribution. She also discusses lessons learned from their first report and improvements made for the second edition, highlighting the importance of internal collaboration and maintaining an engaging narrative in reports.
00:21 The Importance of Industry Reports
01:12 Guest Introduction: Lacey Budd from Customer.io
01:23 Overview of Customer.io and Lacey's Role
02:42 Creating a Comprehensive Industry Report
03:42 Planning and Timeline for Report Creation
04:44 Data Collection and Analysis
06:35 Team Collaboration and Project Management
11:35 Survey Data and Insights
16:25 Challenges and Learnings from Data Analysis
24:22 Design and Presentation of the Report
28:34 Breaking Up the Page with Design Elements
29:03 Learning from Last Year's Report
30:53 Starting with Design Direction
35:44 Internal vs. External Report Creation
40:41 Team Collaboration and Morale
43:00 Distribution Strategy for the Report
45:09 Measuring Report Success
48:11 Valuable Insights for the Audience
50:03 Feedback and Improvements
54:49 Conclusion and Contact Information
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