Jul 19 2023 23 mins
For this episode of Essential B2B, Joe was joined by Rich Kahn, CEO and Co-Founder of Anura.io, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud.
Rich talks through the basics of ad fraud with Joe, including a shocking statistic which sheds light on just how much ad fraud is causing businesses to lose! They talk through prevention tactics and diagnostics, as well as what companies like Google are doing to police ad fraud!
Enjoy this one- it's really enlightening!
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