Why time’s up for pollution promoters


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Mar 05 2025 9 mins   5

Polluters rely on the social license created by advertising. From airlines on billboards, to SUVs on social media ads, polluters and their promoters work hard to make sure their image is tip-top! To reveal this pollution promotion ‘special relationship’, Climate Curious spoke to activist and artist Francesca Willow from the ‘Badvertising’ campaign’s first-of-its-kind action challenging the world’s largest ad firm, WPP, over their work promoting the world’s worst polluters.


Created by TEDxLondon

Executive produced by Josie Colter

Produced by Ben Beheshty

Hosted by Maryam Pasha and Ben Hurst

Communications by Tara Cooper and Issey Gladston


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